-Dunkin Donuts social responsibility to consumers is to be
recognized as a company that responsibly serves its guests, franchisees,
employees, communities, business partners and the interests of the planet.
-Their responsibility to their corporation gives the brand a
central frame of reference for organizational decisions, strategic goal setting
and behaviors that respect all of their stakeholders. It is also a way to
formalize their tradition of doing what is right for their consumers,
franchisees, employees and the communities they serve.
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