Business Marketing

Dunkin Donuts has established a variety of ways to make and maintain loyal customers. This company’s relationship marketing skills is one of the main aspects that keep the company overly successful. Being that customers are nowadays more demanding for products, the main focus is to keep their loyal customers happy and worry about others second. Having and keeping loyal customers brings in more profits and most times they bring in new customers by telling them how great the company’s products are.

           

           Dunkin Donuts is all over the internet, especially on social networks like Youtube, Twitter and Facebook. This is a great way for relationship marketing because it creates a dialogue between customers and they give feedback on the company’s products. In result, it helps Dunkin Donuts in knowing what their customers needs/wants are, how they can modify a product and/or what they can add to their company. Moreover, having these social networking profiles allows Dunkin Donuts to display coupons, new products, sweepstakes, contests, and certain sales they may be having in their stores. This keeps their customers informed and updated on what is going on and how to become apart of it.

Facebook Profile

Twitter Profile

YouTube Channel

           

            Another way that Dunkin Donuts maintains their loyal customers is my teaming up with other companies their customers might be involved with. Just to name a few, Dunkin Donuts has a strategic partnership with Baskin-Robbins, New York Mets and Yankees, American Express, New York Jets and Giants, Jet Blue, and Yahoo.  These Partnerships help each other build strong reputations and also help in maintaining loyal customers. However, in order to have these partnerships, the companies should have relationship commitment and trust. Both parties need to be confirmed that both ends of the partnership will be met because any mishap can be critical to both companies and result in the loss of customers. Dunkin Donuts has been doing great in this area so far. The partnerships Dunkin Donuts have formed over the years, has exposed their company to broader markets and a wider variety of customers. This has also helped Dunkin Donuts launch their company globally by acquiring knowledge of other cultures and modifying their products so they can market to these customers cultural needs/wants. 

Segmenting and Targeting Markets

        Dunkin Donuts is a very successful company. This company is not successful by chance, luck, or by some powerful miracle. Dunkin Donuts have very intelligent insight that allows them to have continuous success. Grasping an idea on where to set up shop and who to target as their main target market helped this company extremely throughout the years. Dunkin Donuts uses geographic and demographic segmentation to determine where their next place of business will open up to consumers. By knowing these aspects of the area they want to set up shop in, Dunkin Donuts can then see if it will be good or bad place for business. This is where knowing their Target market comes into affect. It makes no sense in opening up a store where your target market is no where to be found in that area. Dunkin Donuts may seem to target all markets due to the products they sell and also due to their partnership with Baskin-Robbins. They both have items there for markets 5 and up in age, all genders, races, nationalities etc. However, Dunkin Donuts have not lost their focus on their main target market which is adults from 25-55 years of age, working class, all races and all genders. Coffee and Donuts will always be their main driving force of the company but as the years came and went; things were added to the company that kept them updated with modern times. Dunkin Donuts also had to widen their target market to stay updated to modern times as well. Their products are also very affordable which grabs so many consumers. In my personal opinion, Dunkin Donuts can set up shop anywhere and still be successful. There will always be people in every area that likes Dunkin Donuts products. This comes from staying focus, knowing how to segment their market and knowing their target markets in their early years. These aspects will continue to keep Dunkin Donuts the successful company that it is.