Developing a Global Vision

       On February 24, 2011 Dunkin Donuts started a partnership with Jubilant FoodWorks Ltd. to open up stores in India. Jubilant FoodWorks, who holds the master franchisee rights for Domino’s Pizza in India, Nepal, Sri Lanka and Bangladesh, signed an agreement with Dunkin Donuts to develop, sub-franchise and operate an estimated 500 or more Dunkin Donuts stores throughout India. The first of those stores were to be opened early 2012. This partnership between Dunkin Donuts and Jubilant FoodWorks makes the largest international store development commitment in all of Dunkin Donuts history. The official contract signing ceremony took place at Hotel Oberoi in Delhi. Jubilant FoodWorks and Dunkin Donuts are to work together to offer customers a menu that combines Dunkin Donuts coffee, espresso based drinks, baked goods and other delicious snacks with products that are specially modified for the Indian consumers.  

Mr Hari S. Bhartia , Co-Chairman of Jubilant FoodWorks(left) Mr Nigel Travis, CEO of Dunkin Brands and President of Dunkin Donuts(center)  and  Mr Shyam S. Bhartia, Chairman of Jubilant FoodWorks.  

Marketing Environment

          The target market for Dunkin Donuts depends on the product. For example, their Coffee mainly targets adults from 25-45 years old while their Hot Chocolate mainly targets children and teens from 6- 17 years old. Dunkin Donuts has a variety of products that targets every age and ethnicity group. However, they have one product that targets everyone and that is their donuts. Their donuts target everyone no matter the age and/or ethnicity. Moreover, Dunkin Donuts does not have a specific target market because their locations are in every type of area and their products target everyone.  

Social Responsibility

-Dunkin Donuts social responsibility to consumers is to be recognized as a company that responsibly serves its guests, franchisees, employees, communities, business partners and the interests of the planet.

-Their responsibility to their corporation gives the brand a central frame of reference for organizational decisions, strategic goal setting and behaviors that respect all of their stakeholders. It is also a way to formalize their tradition of doing what is right for their consumers, franchisees, employees and the communities they serve. 

Strategic Plans

      Dunkin Donuts has a plan for a huge expansion in 2012. Even though it will take approximately 20 years to complete, it is said that this company wants to double its already 7,000 locations in the United States. Grant Benson who is the vice president of Franchise and marketing planer for the Dunkin Donuts brand believes the opportunity is here now for the big push of expansions. These expansions will start in the Southwest and Mideast states first. 

Mission Statement

     "Dunkin Donuts will strive to be the dominant retailer of high quality donuts, bakery products and beverages in each metropolitan market in which we choose to compete." 

Brief History

              At first it was just Baskin-Robbins which was founded by Burt Baskin and Irv Robbins in 1946. A few years later in 1950, Dunkin Donuts was founded by Bill Rosenberg. He had a very simple concept to Dunkin Donuts: “Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well merchandised stores.” Three years later Baskin-Robbins came up with their “31 flavors” concept which was based on the days in the month. By 1963, there were 100 Dunkin Donuts shops opened. Six years later in 1969, the United States sent their first astronaut to the moon. Moreover, this was also the same year that Baskin-Robbins started their Lunar Cheesecake ice cream flavor. In 1982, Dunkin Donuts launches their advertising campaign “Fred the Baker: TIME TO MAKE DONUTS.” During the year of 1994, Baskin-Robbins produced Cappuccino Blast ice cream flavor which was one of the first coffee flavored ice cream in the whole ice cream industry. Two years later, Dunkin Donuts started to sell freshly baked bagels of all kinds. Three years after that, Dunkin Donuts celebrates its 8 billionth cup of coffee sold since the company started. In the year 2000, Dunkin Donuts opened their 5,000^th store in Bali, Indonesian. Two years later in 2002, Dunkin Donuts introduced an espresso revolution with a brand new line of espressos, lattes and cappuccinos. Baskin-Robbins franchisee, Mitch Cohen, scooped 18 cones of ice cream in a matter of one minute which set a new Guinness world record in 2004. A Year later, Baskin-Robbins started their Bold Breeze Beverages. One year after that Dunkin Donuts started selling smoothies and also started their “America Runs on Dunkin” marketing campaign. This was the same year when Dunkin Donuts and JetBlue started their partnership which meant that Dunkin Donuts Original Blend coffee and Dunkin Decaf became the official JetBlue in flight coffee. In 2007, Dunkin Donuts starts a partnership with Procter & Gamble which enabled Dunkin Donuts to sell their coffee at retail outlets, including super markets and club stores. That same year, Dunkin Donuts opened their first store in Taiwan which was their first steps in their China expansion strategy. Also in 2007, Dunkin Donuts started another partnership with Hess Corporation and Sara Lee Corporation which enabled Dunkin Donuts to bring their coffee to new, nontraditional food service locations and Baskin-Robbins launched their Fudge Crunch ice cream cakes. A year later in 2008 these two companies were very busy. Dunkin Donuts started their “All Day Oven Toasted” menu which sold flatbread sandwiches, personal pizzas and hash browns. Dunkin Donuts also created their Leadership in Energy and Environmental Design (LEED) certified restaurant in St, Petersburg Fla. Yahoo Inc. also partnered with Dunkin Donuts to create two new Dunkin Donuts branded videos and to also start a Dunkin Donuts community web site. That same year, Dunkin Donuts opened their 500^th store in Korea and launches their “DDSMART” menu which is a line of better for you products. Furthermore in 2008, Baskin-Robbins started “Soft Serve” which made them to be the only national ice cream chain to sell soft served and hand scooped ice cream. This also the same year Baskin-Robbins launched premium gourmet cakes in the Middle East. These two companies have become two of the best at what they do and they continue to prove that each and every chance they get.