The target market for Dunkin Donuts depends on the product.
For example, their Coffee mainly targets adults from 25-45 years old while
their Hot Chocolate mainly targets children and teens from 6- 17 years old. Dunkin
Donuts has a variety of products that targets every age and ethnicity group.
However, they have one product that targets everyone and that is their donuts. Their
donuts target everyone no matter the age and/or ethnicity. Moreover, Dunkin
Donuts does not have a specific target market because their locations are in
every type of area and their products target everyone.
No comments:
Post a Comment