Product Concepts

             Dunkin Donuts product concept is to sell consumer and convenience products. What can beat having a personal craving for a specific item and knowing where to get it at a reasonable price? Dunkin Donuts product mix consist of items that captures consumers wants/desires. Moreover, as time progresses, Dunkin Donuts have product modifications which keeps their company up to date with modern times and consumer’s preferences. For example, the new Hot Chocolate product line extension, the espresso products, the new DDSmart product line, sandwich’s product line extension and the new cake bites products captures the taste buds of many consumers which make sales outstanding and keeps a refreshing atmosphere to this company. Furthermore, being that Dunkin Donuts is a global brand, it has global consumers in which they pay attention too in order to acquire information on how to improve their products. This, in result, makes for a successful product mix that keeps Dunkin Donuts on top of its game.