Business Marketing

Dunkin Donuts has established a variety of ways to make and maintain loyal customers. This company’s relationship marketing skills is one of the main aspects that keep the company overly successful. Being that customers are nowadays more demanding for products, the main focus is to keep their loyal customers happy and worry about others second. Having and keeping loyal customers brings in more profits and most times they bring in new customers by telling them how great the company’s products are.

           

           Dunkin Donuts is all over the internet, especially on social networks like Youtube, Twitter and Facebook. This is a great way for relationship marketing because it creates a dialogue between customers and they give feedback on the company’s products. In result, it helps Dunkin Donuts in knowing what their customers needs/wants are, how they can modify a product and/or what they can add to their company. Moreover, having these social networking profiles allows Dunkin Donuts to display coupons, new products, sweepstakes, contests, and certain sales they may be having in their stores. This keeps their customers informed and updated on what is going on and how to become apart of it.

Facebook Profile

Twitter Profile

YouTube Channel

           

            Another way that Dunkin Donuts maintains their loyal customers is my teaming up with other companies their customers might be involved with. Just to name a few, Dunkin Donuts has a strategic partnership with Baskin-Robbins, New York Mets and Yankees, American Express, New York Jets and Giants, Jet Blue, and Yahoo.  These Partnerships help each other build strong reputations and also help in maintaining loyal customers. However, in order to have these partnerships, the companies should have relationship commitment and trust. Both parties need to be confirmed that both ends of the partnership will be met because any mishap can be critical to both companies and result in the loss of customers. Dunkin Donuts has been doing great in this area so far. The partnerships Dunkin Donuts have formed over the years, has exposed their company to broader markets and a wider variety of customers. This has also helped Dunkin Donuts launch their company globally by acquiring knowledge of other cultures and modifying their products so they can market to these customers cultural needs/wants.