Developing and Managing Products

         When it comes to producing a brand new product that is new to the world and/or market place, Dunkin Donuts fail at that concept. However, when it comes to taking an already existing product, modifying its characteristics and marketing it as a “New Product”, Dunkin Donuts are the masters of the game. Almost every two or three months, Dunkin Donuts market and sell these so-called new products which are really products they or someone else already has but they just modify it to fit the company and their consumers needs/wants. For example, the “New Artisan Bagel” that Dunkin Donuts added to the menu April 2, 2012. When it all boils down to it, it’s a bagel and a bagel is no where near new to the world or market. It is simply product modification. However, most people do not know the real meaning of a new product so they believe all the hype which is good for business do to increase in sales. Furthermore, Dunkin Donuts does not have any “New Products” as of yet. Even though it may be new to the Dunkin Donuts menu, it is not new to the world.