Advertising and Public Relations

Dunkin Donuts launched a brand new multi-million dollar advertising and marketing campaign late last year. This new campaign has “everyday Joes” and has a simple question/answer phrase which is: “What are you drinking?” “I’m drinking Dunkin”. This campaign will be integrated across television, radio, internet, social media, public relations and in restaurant activities to ensure that consumers are aware at all times. The campaigns main goal is to build on Dunkin Donuts leadership in developed markets, create credentials in new markets and to keep letting the consumers know that Dunkin Donuts is the best place to go for a great cup of coffee.